Thursday, December 20, 2012

GAF Roofing Corporation: A Roofing Contractors Best Friend


The Partnership Between GAF & Their Contractors



We have found GAF roofing shingles to be the best for residential roofing applications. Not only do they provide a great product they also have incredible contractor programs and great marketing. This video shows the unveiling of the new GAF motorcycle on American Chopper. This is sweet! PR like this can go very far. 


GAF's Marketing Campaign & Contractor Profiles 


Another interesting note for you contractors who are wondering what manufacturer you should make a commitment to is that GAF invested tons of money into internet marketing this year. For instance you will begin to see their GAF contractor profiles showing up in the SERPs. That means if you are a GAF Master Elite contractor you have a multi-million dollar company doing heavy internet marketing on your behalf. 

Here is an example. I typed in the search term roofing companies Buckley and here is the result:


If you click on this link it will bring you to the GAF Master Elite profile that looks like this: 



Note on the right hand side of the contractor profile that GAF has targeted every city and zip code in the entire state with the search marketing campaign. I have been tracking the search results in the Puget Sound region for a while and the GAF profiles are beginning to surface in some of the middle sized cities. 

If you are a contractor looking for a manufacturer that will back you up and help you succeed GAF  Materials Corporation is by far the best choice. Not to mention their incredible factory rebates. 

Thanks GAF for all that you have done for the roofing industry and its contractors. 


All Things Roofing 

 

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